Communication Study Notes For Fall Exams
Communication Study Notes For Fall Exams

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School
Trent University
Department
Communication Studies
Course
COMM 1101
Professor
Melissa Aronczyk
Semester
Fall

Description
Communication Study Notes  Representation: the use of language and images to create a meaning for the world around us.  Semiotics: the study of signs. SIGNIFIER + SIGNIFIED.  Signifier: what is shown or heard. Objects or words.  Signified: the meaning of what is shown or heard. What comes to mind from these objects or words.  Polysemy: Poly=many, Semy= sign  Ideology: the broad but indispensable shared set of values and beliefs through which individuals live out their complex relations in the range of social networking. NOT based on fact.  Context: the relevant constraints of the communication situation that influences language use, variation, and discourse summary.  Conventions: a set of agreed upon standards or norms.  Structuralism: emphasizes that elements of culture must be understood in terms of their relationship to a larger, overarching system or structure.  Representation creates meaning about the world around us through the text itself, rules and conventions, and context.  Active Audiences interpretation and social context of interpretation, and collective action.  Passive Audiences uploading homemade videos, making Facebook statuses, tweeting, sending a picture to a news station, or texting a friend.  Agenda Setting: a theory that suggests that the more coverage a news story has, the more important it will seem to the public.  Hypodermic Needle: An intended message will be received by the audience.  Uses and Gratification Theory: an approach to understand why people actively seek out specific media outlets and content gratification purposes.  Limited Effects Model: media has limited effect on voters  Mean World Syndrome: violent related media makes audiences believe that the world is more dangerous that it truly is.  Dominant Reading: the reader fully shares the text codes and accepts and reproduces the preferred reading.  Negotiated Reading: the reader partly shared the text codes.  Oppositional Reading: understands the text code, but does not share it and rejects the reading.  Broadcasting: a signal that is sent to a broad audience.  Narrowcasting: a signal that is sent to a narrow audience.  Cultivation Theory: the long term effects that television has.  Branded Entertainment: entertainment that is funded by a brand.  Planned Obsolescence: creating a product that has a limited life span.  Digital Native: someone who was born during or after the digital era.  Consumer societies is a capitalist society  What is media? Medium of communication.  Charles Peirce + Ferdinand de Saussure: Semiotics. What is a sign? Ferdinand=linguist. Charles=Philosopher, logician, mathematician, and scientist.  Denotation: what we see.  Connotation: what it means.  Barthes: Created denotation and connotation  Herbert Blumer: Believed that
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