Communication Study Notes For Fall Exams
Communication Study Notes For Fall Exams

3 Pages
Unlock Document

Trent University
Communication Studies
COMM 1101
Melissa Aronczyk

Communication Study Notes  Representation: the use of language and images to create a meaning for the world around us.  Semiotics: the study of signs. SIGNIFIER + SIGNIFIED.  Signifier: what is shown or heard. Objects or words.  Signified: the meaning of what is shown or heard. What comes to mind from these objects or words.  Polysemy: Poly=many, Semy= sign  Ideology: the broad but indispensable shared set of values and beliefs through which individuals live out their complex relations in the range of social networking. NOT based on fact.  Context: the relevant constraints of the communication situation that influences language use, variation, and discourse summary.  Conventions: a set of agreed upon standards or norms.  Structuralism: emphasizes that elements of culture must be understood in terms of their relationship to a larger, overarching system or structure.  Representation creates meaning about the world around us through the text itself, rules and conventions, and context.  Active Audiences interpretation and social context of interpretation, and collective action.  Passive Audiences uploading homemade videos, making Facebook statuses, tweeting, sending a picture to a news station, or texting a friend.  Agenda Setting: a theory that suggests that the more coverage a news story has, the more important it will seem to the public.  Hypodermic Needle: An intended message will be received by the audience.  Uses and Gratification Theory: an approach to understand why people actively seek out specific media outlets and content gratification purposes.  Limited Effects Model: media has limited effect on voters  Mean World Syndrome: violent related media makes audiences believe that the world is more dangerous that it truly is.  Dominant Reading: the reader fully shares the text codes and accepts and reproduces the preferred reading.  Negotiated Reading: the reader partly shared the text codes.  Oppositional Reading: understands the text code, but does not share it and rejects the reading.  Broadcasting: a signal that is sent to a broad audience.  Narrowcasting: a signal that is sent to a narrow audience.  Cultivation Theory: the long term effects that television has.  Branded Entertainment: entertainment that is funded by a brand.  Planned Obsolescence: creating a product that has a limited life span.  Digital Native: someone who was born during or after the digital era.  Consumer societies is a capitalist society  What is media? Medium of communication.  Charles Peirce + Ferdinand de Saussure: Semiotics. What is a sign? Ferdinand=linguist. Charles=Philosopher, logician, mathematician, and scientist.  Denotation: what we see.  Connotation: what it means.  Barthes: Created denotation and connotation  Herbert Blumer: Believed that
More Less

Related notes for COMM 1101

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.