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Department
Communication Studies
Course
COMM 1101
Professor
All Professors
Semester
Winter

Description
What is mediaWhat is media method to communicate factsopinionsideas to masses method to communicate factsopinionsideas to masses controlled way to keep people informedcontrolled way to keep people informedmedium of communication anything could be media with thismedium of communication anything could be media with this definition ie museumdefinition ie museum Mass media vs personalMass media vs personalhow we perceive everythingwhats given by who ourhow we perceive everythingwhats given by who our interpretations of it how its presented interpretations of it how its presented Mass media reaches large audiences that have shared interests coined in Mass media reaches large audiences that have shared interests coined in the twenties the twenties iphone books pictures email companiesdefinition must include alliphone books pictures email companiesdefinition must include allDoes the mass demand media or is media forced upon the massDoes the mass demand media or is media forced upon the masstechnological determinism as technology changes so to does the society technological determinism as technology changes so to does the society to adapt to itor is it the other way around our need for new tools drives to adapt to itor is it the other way around our need for new tools drives the changethe changeRaymond WIlliams 19211988Raymond WIlliams 19211988 major contributor to study of media and communications major contributor to study of media and communications concept keywordsunderstanding media for the purpose itsconcept keywordsunderstanding media for the purpose its designed to serve a way ofdesigned to serve a way ofunderstanding a particular word within a specific contextunderstanding a particular word within a specific contextmedia planninghowwhere companies buy time for advertisingmedia planninghowwhere companies buy time for advertisingThe medium is the messageMarshall Mcluhanwhatever the message The medium is the messageMarshall Mcluhanwhatever the message is however the medium displays it is the way you will get it but different is however the medium displays it is the way you will get it but different people will interpret it differently people will interpret it differently representation meaning significance established meaning representation meaning significance established meaning dependant on time place etcdependant on time place etcMedia is a form of representation They represent and create reality as Media is a form of representation They represent and create reality as opposed to reflecting and displaying reality opposed to reflecting and displaying reality Representation the use of language and images to create meaning about Representation the use of language and images to create meaning about the world Something that is learned We construct the meaning of things the world Something that is learned We construct the meaning of things through the process of representing themthrough the process of representing themStill life paintingwere the objects arranged were they actually there or Still life paintingwere the objects arranged were they actually there or did the guy imagine them did the lighting change is there a message did the guy imagine them did the lighting change is there a message behind it behind it Context mattersContext matters time time place place biography biography history historyConventions matterConventions matter technological conventions conventions of the medium technological conventions conventions of the medium aesthetic conventions light colour style framing aesthetic conventions light colour style framing social conventions education social conventions educationPhotographytend to associate photos with the truthnot always objective Photographytend to associate photos with the truthnot always objective images and words are codesimages and words are codes
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