COMM 1101 Study Guide - Final Guide: Slacktivism, Universal Service, Freemium

• School: Carleton University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Chris Russill

Document Summary

Representation: the use of language and images to create meaning about the world around us. Sign: sign = signifier + signified; understand world through signs. Signified: meaning of what is said, shown, or heard. Denotation: the literal or explicit meaning of a sign. Connotation: all the historical, cultural, social meanings that are added to the literal meaning by the interpreter. Ideology: the broad but indispensable shared sets of values and beliefs through which individuals live out their complex relations in a range of social networks; media texts produced with ideologies. Structuralism: discover patterns/structures that shape texts and genres, tries to uncover how a media text is structured. Image conventions: technical (shutter speed), aesthetic (colour), social (framing) aspects of taking a photograph with a camera. Active audience: an audience that makes an interpretation of a media text, has a social context for that interpretation, and participates in collective action. Hypodermic needle model: media shoots its effects into unsuspecting victims (propaganda)