COMM 1101 Final: Final (1)

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Marshal mcluhan medium is the message. Linear literate mind mindset carr believes is being undermined. Different conceptions of the brain and why it matters; machine, mechanical, fixed; brain can be rewired and can adapt to media. Determinist (carr) view vs. instrumentalist (media defined by its uses) The medium is the message: focus on material facts on how media develops, content of old media in new media, new tech doesn"t render old media obsolete, but changes it for its purposes. Technological determination: technology autonomous force in shaping society, technology shapes us; not anything else. Luddites: political movement led by ludd, based on smashing machines to continue to secure their ability to work, general term for anti-technology; skeptical response to media technology, don"t see the good in advances in media technology. Why is the book called this: intelligence we have is superficial, thin, or shallow. Socrates; writing would make us tiresome, boring, unintelligent, lazy.

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