COMM 2102 Study Guide - Institute For Operations Research And The Management Sciences, Comparative Literature, Cetacea
14 Jul 2014
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Document Summary
Ca chap 23 communication as dissemination. Communication means, it is neither a single thing nor all things. Theories in communication were most fruitfully advanced by looking for the few families of ideas and axes of argument without which it is impossible to think of communication. Dissemination can be seen as a lens. It helps us tackle basic issues such as interaction, presence, and space and time that will appear in our agenda one day. Dissemination indicates the scattering of seeds breadth of knowledge. You reap what you sow expression meaning you get what you work for. Making a public offering is perhaps the most basic of all communicative acts. Dissemination reminds us of the relative autonomy of sending and receiving, the liberty of combination possessed by all speakers and hearers. The other to whom we speak is never fully known; neither are the consequences of our words.
