COMM 2102 Study Guide - Net., Super Bowl, Brussels Sprout
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Sender -> message -> medium -> receivers -> response. As thinkers, we need a more robust language to account for different kinds of communications. The book is a way to do this. Dialogues, dissemination, translation, failure: all comm takes place in time and space. Innis: thought that comm is in space and time. (railroad, broadcasting enabled us to transfer info through distance. ) Comm media is biased towards either space or time. If the bias is towards space than the emphasis is on commercial, gvt or military or administration power. If the bias is towards time than it is towards religion, tradition, magic. Oral is time biased, b/c its past from one to the next over time. (ie folk stories, values, ethics) Write a note, text message: meaning is generated through language. Sentence: i took the ball to the house. We have a common understanding of most words. To others it may be dunking the ball in a net.