COMS 1000 Study Guide - Final Guide: Stereotype, Vertical Integration, Social Capital

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Document Summary

Provides counter point to commercial broadcasters and social networks. Public service broadcasting important to democratic life in the public sphere. Builds social capital: audience as citizens vs. consumers. Can only psbs service multiculturalism and democratic ideals. Democracy does not hinge on public broadcasting. Many social, cultural political, and economic institutions support democratic ideals. Vertical integration: multiple stages of production managed by different companies. Media concentration: pertaining to media ownership, 3 main media companies (rogers, Media as social actors : intervenes on the social world, big part of our culture. Media as economic powers : content, distribution, production, services, employment. Wireless code: no cancellation fees after 2 yrs, limit on data, roaming charges, unlocked (under one big company. What is media framing, what does it do? encourage preferred reading, focuses on. 4 parts of framing selection and always viewed as the good guys, while the other guys are seen as bad.

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