COMS 2004 Study Guide - Midterm Guide: Quota Sampling, Simple Random Sample, Qualitative Research

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 2004
• Professor: Irena Knezevic

Document Summary

Weeks 1-4 key terms alternative hypothesis archive case study central phenomenon central question close-ended questions concurrent convenience sampling critical critical descriptive direct observation directional hypothesis directional verbs discovery discovery discovery ethnography evaluative experiment explanatory field hypotheses interpretive interpretive. Data collection setting (3: archive: pre-existing collection of primary textual data, field: locations in which participants interact naturally, laboratory: locations which researchers controls the environment. Texts: primary source: first-hand materials, secondary source: artifact that provides second-hand materials. Self-report: perceptions about their own behaviors, beliefs, and/or characteristics. Other report: perceptions about other people"s behaviors, beliefs, and/or characteristics. Triangulation (5: multiple data source, multiple data settings, multiple data collection strategies, multiple data analytic strategies, multiple investigator"s viewpoints. Mixed method: descriptive, explanatory, predictive, evaluate, reformist, discovery, experiment survey, statistical test survey, critical interpretive, ethnography case study, observation textual interview, concurrent sequential. Quantitative: central question, central phenomenon, exploratory verbs.