[COMS 3406] - Final Exam Guide - Comprehensive Notes fot the exam (27 pages long!)
30 Mar 2017
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What are the techniques used: how does digital tech change how we measure audiences, how do producers gain insight into audiences, emotional appeal to persuade. Discussion: audience commodity, advertisers influence content, media producers may be pressured to avoid innovation, creativity, controversy, etc. Ex: representing women is hard because there are women of all ages, sizes, ethnicities, sexual orientations, etc. Lecture 3 audience reception, public opinion, and the 2-step flow of coms". Theodor adorno (frankfurt school) and the idea of manipulation. The reinforcement effect: key to gaining support of undecided voters is to access their latent political inclinations, partisan = affiliated with a particular political viewpoint or party, people tend to seek out media that support their political views. Face to face storytelling becomes romanticized as it decreases in popularity: storytelling originated in oral tradition (face to face interaction) Cumulative exposure can have long-lasting effects on world perception. Cultivated performances: what cultivation analysis says about media,
