LAWS 3908- Final Exam Guide - Comprehensive Notes for the exam ( 37 pages long!)
Document Summary
Schulenberg chapter 6 data collection techniques about surveys and interviews: Determining when surveys, interviews, and focus groups are the most appropriate data collection technique/method. Differentiating between different types of surveys and interviews. Read out loud and write or record answers. Computer-assisted personal interviewing (capi): help record responses on the spot (post data entry no longer required) researcher no longer can skip questions, asking series of complex questions easier, data entry errors minimized. Random digit dialing (rdd): specify area code of interest and computer randomly generate numbers negative is it includes companies. Mail surveys: ask more questions, no control over how questions are interpreted. Follow-up mailings and personalized letters can improve respondent rate. Online surveys: be part of an email message, attachment; flexible and inexpensive (on exam: the most inexpensive) Describing the characteristics of effective surveys and interviews. Double-barreled questions: includes two or more ideas could confuse how to answer.
