MUSI 1002 Study Guide - Final Guide: Commodification, Prior Restraint, Big Mama Thornton
Document Summary
Journalistic writing (reviews, magazines) vs academic (books from sociology, musicology) Popular music defined - commercialization, commodity & mass appeal. Theodor ardorno (03-69) : frankfurt school, marxist, critical theory, musicologist, music is becoming more in advertising (low record sales, easy to relate to audience, culture movement was in control, not the consumer. Commodity fetishism people care more about objects used then the event (more about the opera ticket then the opera) Standardization - standard in these ways: number of types that are immediately recognizable, small number of structure, small components that are interchangeable. Pseudo-individualism surface changes but no alteration to the basic structure (used in standardized products) High v low culture serious v popular music and differences are , degree of standardization, level of complexity and market context. David allan pop music in advertising music in advertising is growing, attempt to reach wider audience musicians more willing to see for commercial purpose.
