SOCI 1002- Final Exam Guide - Comprehensive Notes for the exam ( 25 pages long!)
Document Summary
Medium, media, mediate: when we talk about the media, it is important to distinguish and understand what is being referred to. When we invoke the media, what is it that we are talking about: we should look at the word itself. The singular form is medium, plural is media. In the middle of people, any form of interpersonal communication. Studying media: we can break it down into 3 key research areas. When we look at the content that is produced and the people that view it, you can"t separate one from the other: ownership is the political economy of the media. There is a concentration of the media in canada and the us: production is about what gets made, the content that we consume everyday. People are analyzing the products that are made by media organizations. They look at the content: reception is about how people receive and consume the media that is presented to them.
