[WGST 1808] - Final Exam Guide - Everything you need to know! (30 pages long)

• School: Carleton University
• Department: Women's and Gender Studies
• Course: WGST 1808
• Professor: Debra Graham

Document Summary

3 paths you can take when reading an ad. Dominant interpretation intended by the producer for an ideal" viewer. Negotiated interpretation that departs from the dominant" (and oppositional) due to the viewers" background experience or perceptions (may be conscious or unconscious) Oppositional interpretation that actively opposes the dominant" reading (male) gaze men look at women. This determines not only most relations between men and women, but also the relation of women themselves it came to be known as the male gaze (the person who ha the power of looking) through film. Media message of perfection thin, tall, white, young, long hair, big breasts, and. It has not been around forever; it has developed over time. Magazines tell women that there is something (specifically about their appearance) that they need to change. Socialization: failing flailing the evolution of barbie from short, white and thick to tall, skinny and tan. Barbie came with a book on how to lose weight.