MARK 453 Midterm: Mark 453 - Midterm

• School: Concordia University
• Department: Marketing
• Course: MARK 453
• Professor: Caroline Roux

Document Summary

Short answer: give four (4) examples of how noise/clutter during the communication process can negatively impact the effectiveness of marketing communications. Noise: anything that distorts/disrupts a message at any stage in the communication process (disturbs the flow of info from sender to receiver) Clutter: a type of noise characterized by the surplus of messages that we are exposed to each day as humans. Noise can affect a television advertisement when an individual is texting while watching a television show. Even though your ad is running loud and clear in the background, the individual is disrupting your message by deviating attention from the tv on to their phone. Your communication process can be disrupted by the abundance of clutter. Example, you are a billboard on the 401 highway in toronto, even though the traffic is abundant, your message may not reach individuals because there are.