COMS 240- Final Exam Guide - Comprehensive Notes for the exam ( 47 pages long!)

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An abstract system of concept and their relationships that help us to understand a phenomenon. Other ideas: theories are nets cast to catch what we call "the world" karl. We can read but sometimes don"t understand what we read frustration. Ontology (subjectivity, who we are; of being and what is) Epistemology (theory of knowledge; how we know what we know) Axiology (clues that infuse a theory; how values inform research and theory development) Joh(cid:374) durha(cid:373) peters, (cid:862)i(cid:374)trodu(cid:272)tio(cid:374): the pro(cid:271)le(cid:373) of co(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374),(cid:863) speaking into the air (chicago: university of chicago press, 1999), 1-31. Lisa gitel(cid:373)a(cid:374), (cid:862)i(cid:374)trodu(cid:272)tio(cid:374): media as histori(cid:272)al u(cid:271)je(cid:272)ts,(cid:863) always already new: Media, history, and the data of culture. (cambridge, ma: mit press, 2006), 1-9. John fiske: 2 other ways (models of communication) Theorization of messages (schematic diagram of a general comm system): Receiver: a set of ears (for the sound) and eyes (for the gesture) Destination: the person who is consuming and processing the message.