COMM 210 Study Guide - Midterm Guide: Imitation, Hasty Generalization, Stock Market
7 Dec 2016
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The word critical comes from the greek word kritikos, means to question, analyze or make sense of something. Best-selling books are often not reliable, valid, or scientifically sound: sponges are people who soak up everything they read. Critical thinking: analyzing the validity of arguments presented in a text. Identify the author"s major conclusions: claim: describe and evaluate supporting evidence, uncover assumptions and values, determine soundness of causal logic, deconstruct use of persuasive language. Fundamental business theories (only ones that are looked at for the midterm): chandler on business success, greiner on evolution/growth of organizations, barney on internal resources and capabilities, collins & porras on company vision. Chapter 2: building successful organizations and the claim. Claim: the major conclusion of a piece of writing that the author is trying to persuade you to accept: explicit: a claim that is easy to find.
