[COMM 210] - Midterm Exam Guide - Comprehensive Notes for the exam (69 pages long!)

• School: Concordia University
• Department: Commerce
• Course: COMM 210
• Professor: Karim Boulos

Document Summary

Greiner : evolution and revolution as organizations grow. Creativity : founding of the company, focus is on making and selling new product. Long hours of work are rewarded by modest salaries and the promise of ownership benefits. Decisions are highly sensitive to the marketplace feedback. Crisis of leadership : must find a new leader. As the company grows, creativity becomes the problem, when production increases, a larger knowledge is required. An increased number of employees requires management through formal communication. Management wants to lead the company like before. Direction : functional organizational structure to seperate manufacturing from marketing activities and job assignments become increasingly specialized. Accounting systems for inventory and purchasing, incentives, budgets, and work standards are adopted. New manager assumes most of the responsibility for direction, lower-level supervisors are treated more as functional specialists rather than autonomous decision makers. Crisis of autonomy : new directive techniques eventually become inappropriate for a complex organization.