COMM 210 Study Guide - Midterm Guide: Hair Dryer, Space Heater, Air Purifier
13 Jul 2017
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Dyson follows bombardier (based on an invention, international, related diversification). Economies of scope: the technology dyson develops (cid:498)means they"ll inevitably spread into other products(cid:499). They can use the same resources to create a variety of. First mover: dyson became a company known for its (cid:498)quality, high-end vacuums that competitors rushed to emulate(cid:499). Related diversification: expansion into other product markets hand dryers, fans, Supersonic is a high tech hair dryer that marks the company"s entry into the health hair dryers, etc. Pure cool combines a fan, a space heater and an air purifier and beauty markets. Intent to become a first mover in the battery development industry. Innovation: while dyson is not a first mover in the health and beauty markets, the innovation behind the supersonic can make them such. Dyson is also investing billion in research for the 40 new products it has under development.
