COMM 210 Study Guide - Final Guide: Swot Analysis, Concept Map, Imitation
7 Dec 2018
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The word that we should remember is competitive advantage. Claim: its not enough to consider the competitive environment in which the company operates to understand why a firm is successful, you also need to give a close look to the organizations. His own theory is not the swot analysis, but he does talk about it. Each organization is a collection of unique resources. He classifies the resources into tangible (financial, physical, equipment, technological, and organizational) and intangible (human, innovation/creativity, reputation). The most important criteria"s is the notion of imitability, the extent to which another firm will be able to copy what you do. Resources that are intangible are often the ones harder to imitate. The importance of history: each organization has its own history, and this cannot be copied. The numerous small decisions: small decisions (hiring, allowing, deciding, etc. ) can explain why the way we do things is so unique.
