[COMM 212] - Midterm Exam Guide - Comprehensive Notes for the exam (34 pages long!)

66 views34 pages

Document Summary

Shorter communication chains: organizational change, team work environments. Creative potential by increasing individual involvement in decision making and project development. Virtual teams: business on a global scale. Need to communicate across cultural barriers, time zo(cid:374)es : diverse employee base. Technicit(cid:455), age, ra(cid:272)e, ge(cid:374)der, ph(cid:455)si(cid:272)al a(cid:271)ilities, se(cid:454)ual orie(cid:374)tatio(cid:374) : technological change, the knowledge economy. Knowledge products value can increase as global market expands. (cid:272)halle(cid:374)ge to e(cid:374)sure (cid:272)o(cid:374)ti(cid:374)ued fu(cid:374)di(cid:374)g for r&d, fight (cid:862)(cid:271)rai(cid:374) drai(cid:374)(cid:863) Use of seo so that anyone can acquire knowledge: advancing communication technologies. Maximize efficiency: web 3. 0, apps, and social media. Increase productivity: yesterday: one-sided communication managed by brand, today: collaborative communication managed by community, new requirements, managing risk via communication, the concept of risk society. Risks in icts: privacy, cyberwarfare, identity theft: sustainability. Corporate social responsibility in many areas: human rights, labor standards, environment, anti-corruption. Sustainability reporting: strengthen link between company and stakeholders, boost financial performance, build credibility and enhance reputatio(cid:374) .