COMM 222 Study Guide - Tums, Inta, Brainstorming
Document Summary
Process of developing a commitment to some course of action. Involves making a choice among several action alternatives. Process that involves more than simply the final choice (want to know how) Involves some commitment of resources (time, money, personnel) How to get from one state to another is obvious method of getting to the desired state is. Program is used to solve the problem (short- circuit from problem identification to solution) The full rational decision-making model is used to solve problems. Many possible solutions: the rational decision-making model. In theory decision maker has perfect rationality. Completely informed, perfectly logical, and oriented toward economic gain. In reality decision maker has bounded rationality. Reflects time constraints, political considerations and cognitive limitations. Refers to the aspects of the presentation of information about a problem that are assumed by decision makers. Includes: assumptions about boundaries of problem, possible outcomes of a decision, reference points used to decide if decision is successful.
