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Study Guides for COMM 223 at Concordia University

Marketing Management I

Exam Study Guides for COMM 223

Covers all exam topics.

COMM 223 Study Guide - Midterm Guide: Marketing Myopia, Customer Relationship Management, Longrun

INTRO TO MARKETING Chapter #1 Marketing: Creating and Capturing Customer Value (Lecture 1) Marketing The process by which companies create value for customers and build strong customer relationships in order to captur...

Commerce
COMM 223
Robby D.Saks
COMM 223 Study Guide - Midterm Guide: New Product Development, Business Analysis, Test Market

Chapter #10 New Product Development and Product Life-Cycle Strategies (Lecture 5) New Product Development The development of original products, product improvements, product modifications, and brands through the firms o...

Commerce
COMM 223
Robby D.Saks
COMM 223 Study Guide - Midterm Guide: Marketing Myopia, Customer Relationship Management, Marketing Strategy

COMM 223 Class notes Pre-Midterm Ch.1: Marketing Overview Marketing Definition: Process by which companies CREAT VALUE FOR CUSTOMERS and BUILD STONG CONSUMER RELATIONSHIPS to capture value from customers in return. Marketi...

Commerce
COMM 223
Brent Pearce
COMM 223 Study Guide - Final Guide: Marketing Myopia, Customer Relationship Management, Marketing Strategy

COMM 223 Class notes Pre-Midterm Ch.1: Marketing Overview Marketing Definition: Process by which companies CREAT VALUE FOR CUSTOMERS and BUILD STONG CONSUMER RELATIONSHIPS to capture value from customers in return. Marketi...

Commerce
COMM 223
Brent Pearce
COMM 223 Study Guide - Final Guide: Value Proposition, Voice Of The Customer, Value-Based Pricing

COMM 223 PART 1: DEFINING MARKETING AND THE MARKETING PROCESS Chap 1; Marketing: Creating and Capturing Customer Value Understanding the Marketplace and Customer Needs: 5 Core Concepts: 1. Needs, wants, and demands 2. Mark...

Commerce
COMM 223
Brent Pearce
COMM 223 Study Guide - Final Guide: Customer Satisfaction, New Media, Starbucks

COMM 223- Midterm LECTURE 1 Marketing concept: the key to achieving organizational goals consists of determining the needs wants of target markets + delivering the desired satisfactions more effectivelyefficiently than com...

Commerce
COMM 223
Brent Pearce
COMM 223 Study Guide - Midterm Guide: Multiple Choice, Moodle

Comm 223 MIDTERM EXAM Winter 2018 CLASS 6 Worth 25 of the Final Course Grade This CLOSED BOOK EXAM is in 3 sections totaling 25 marks. It is held in the classroom. The exam is 2 hours and 10 minutes in length. Student Iden...

Commerce
COMM 223
Ralph Nobel
COMM 223- Final Exam Guide - Comprehensive Notes for the exam ( 88 pages long!)
Premium

[COMM 223] Comprehensive winter guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com COMM 223: FINAL EXAM Chapter 1: Defining Marketing & ...

Commerce
COMM 223
Aida Faber
COMM 223 Study Guide - Midterm Guide: Selective Exposure Theory, Market Structure, Cognitive Dissonance

UNDERSTANDING CONSUMER AND BUSINESS BUYER BEHAVIOR Success begins with understanding customer needs and motivations. GoPro for example, knows that they dont just sell cameras, but they enable customers to share important m...

Commerce
COMM 223
Robby D.Saks
COMM 223 Study Guide - Midterm Guide: Marketing Intelligence, Focus Group

MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS Although customer insights are important for building customer value and relationships, its hard obtain them. Customers sometimes dont even know what they need, and ...

Commerce
COMM 223
Robby D.Saks
COMM 223 Study Guide - Midterm Guide: Generation Z, Telecommuting, Baby Boomers

ANALYZING THE MARKETING ENVIRONMENT Marketing environment: factors and outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers....

Commerce
COMM 223
Robby D.Saks
COMM 223 Study Guide - Midterm Guide: Starbucks, Marketing Strategy, Marketing Mix

COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER RELATIONSHIPS Strategic planning: the process of developing and maintaining a strategic fit between the organization's goal...

Commerce
COMM 223
Robby D.Saks
COMM 223 Study Guide - Midterm Guide: Value Proposition, Marketing Myopia, Customer Experience

MARKETING: CREATING AND CAPTURING CUSTOMER VALUE What is marketing ? Managing profitable customer relationships Deals with customers Goal is to attract new customers by promising superior value and to keep and grow current...

Commerce
COMM 223
Robby D.Saks
Commerce
COMM 223
Aida Faber
COMM 223 Study Guide - Final Guide: Target Market, Cognitive Dissonance, Environmentalism
Premium

Trevor Bush COMM 223 Marketing Management Chapter Summaries Chapter 1: Formal Definition of Marketing: It is the activity, set of institutions and processes for creating, delivering and exchanging value to customers, clien...

Commerce
COMM 223
Aida Faber

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