COMM 305 Study Guide - Espn Bottomline, State Implementation Plan, Business Process
Document Summary
Porter claims: in order for companies to sustain advantage, they require operational effectiveness and strategy: operational effectiveness means performing similar activities better than rivals perform them, and achieve excellence in individual activities. Disadvantage: easy to be copied, competitive convergence: strategic positioning means performing different activities from rivals or performing similar activities in. : emerges from three different distinct sources. (not mutually exclusive, could be overlap: strategic positions different ways. : being unique by having distinctive products or services. : being unique by targeting a special group of customers. Why do companies change strategy: growth trap: desire to grow. Face risks of failure: role of leader (manager"s job) Say no before yes (set limits: straddling: not choosing a focus or trade-off ( want a piece of everything) They should be aware of the growth trap. They should have a trade off to sustain advantage. Porras claim fixed, while strategy should adapt to the change.