COMM 305 Study Guide - Final Guide: Kaizen

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18 Mar 2015
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; importance of claim (fallacy of hasty generalization: r epresentativeness (cid:224) variety of sources to match variety of population (fallacy of hasty, a uthority (cid:224) credentials, experience, context dependent (fallacy of argumentation ad, c larity of expression (cid:224) interpretation of quantitative data and direct quotations populum: bandwagon) generalization) *destruct: negative evidence that refutes your claim, rival causes that are consistent with your evidence, debatable assumptions that the reader could disagree, counter argue objections explicitly, use rhetoric language, to convince, use full detail, authoritative vs. emotive tone, be vivid and concrete to draw attention. Secondary claims: advantage: once a firm loses the opportunity to be a first mover, it is difficult to regain competitive, entrepreneurial companies that do not make investments to create organizational capabilities cannot achieve long term success, growth through unrelated diversification is a poor corporate strategy, business ownership patterns have dimished the likelihood of many firms" long term success.