COMM 320 Study Guide - Final Guide: Strategic Alliance, Accounts Receivable, Public Knowledge
28 Apr 2017
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Case analysis: hr/structure (divisional- different departments, functional marketing, market/industry analysis (competition, research, innovation, marketing (strategy, brand image) niche (narrow micromarketing, product/service operations (uniqueness-differentiated) outsourcing, financial projections (strategy cost based, niche/approach) 4 main types of ventures midterm: cottage company, lifestyle firm, foundation companies, high-potential ventures+ gazelle. Push/pull economy: an increase in market opportunity will pull (attract) new entrepreneurs = opportunity entrepreneurship, a decrease in number of entrepreneurs when there is a decrease in market opportunity, but some will be pushed by necessity. There will be an increase in self-employed = necessity entrepreneurship. Making of an entrepreneur midterm: traits approach- behavioral traits, cultural- background, push-pull, marginal/displacement (aversion to authority, family background, education & experience, behavioral, contingency (sensing and exploiting opportunity) Entrepreneurial styles midterm: traditional (autonomy & follower, opportunist (growth & follower, niche-oriented (autonomy & first-mover, fast-tracker (growth & first-mover) Physiological traits attributed to entrepreneurs: need for achievement. Internal locus of control: tolerance for ambiguity, perseverance, high energy level, values, emotional stability.
