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Department
Commerce
Course
COMM 320
Professor
All Professors
Semester
Fall

Description
COMS220FALL2012NICHOLASBALASISFINALEXAM1FacetofacecommunicationSpeechgesturecontentVoicefacebodychannelPersontopersoncreatureFacetofacetalkcanbeoverheardcanbecomegossipKeyfeatureoffacetofacecommunicationinteractivityinteractiveconstitutionbyparticipantsinrealtimeWithmasscommunicationthisinteractivityismuchlooserifnotnonexistent2IdeologicalbiasintheoriesofmassmediaHistoricallymassmediahavebeenlinkedtoagentsofpowerMassmediaareoftenexpensivetorunMassmediarequireshighlyskilledcasteofworkerstooperateWheremassmediaisthereisusuallypowerPetersarguesthatthisviewofmassmediatendsviewsitfromthepointofviewofstandingpowerthefewspeakingtothemanyIgnoresmassthecommunicationofmanyspeakingtothefewieprotestsstrikesvotesboycottspetitions 3MassmediaaddressPetersarguesthatwetendtothinkofmassmediaintermsofpowerandcontroloftennegativeassociationMassmediawasessentiallynewformsofcommunicationaimedatlargescaleaudiencesTheGreatAgeofExpansionofMassMediawasin1870s1950sItconsistedofanexpansionofCirculationPrint1870sonwardCinema1910sRadio1920sTelevision1950sTheDefinitionofmassmediaisasfollows1ImpersonalandUnidirectionalienotconducivetodirectinteraction2StandardizedPracticesProductsinstitutionalcontextmassreproductiontechnologies3Distantphysicalandorsocialseparationbetweensenderandreceiver4MultipleReceiversdesignedtoreachthemanyRelativeSynchronyshorttimelagbetweensenderreceiverrelativelysimultaneousreceptionamonglargenumbersWithallcommunicationthereexistspossibilityofspillageorwilddisseminationNoimmediateinteractivityandresponsefromtheaudienceTypeofaddressisonewaythatmassmediaattemptstofilterthedestinyofitsmessageCOMS220FALL2012NICHOLASBALASISFINALEXAM4MovabletypeProblemswitherasingmistakesFasterthanhandwritingopenedupnewjoboppurtunitiesKeyboardofwordprocessorbasedoffoftypewriterReplacedbywordprocessororiginsofprintandmovabletypeinChina700ADandimprovedmethodswithintheSungdynastybetween9601280ADPrintingpressemergedinEuropewithGutenbergin1450ADEliminatedthemarkoftheindividualinwrittenreproductionMovabletypepromotedrationalismoveraestheticismMcLuhanreducedsacrednessofthebooknotaspreciousanobjectsinceitisanonymouslyreproducedandmultiplecopiesavailable5ScribalcultureConcentratesontheproductionofwritinginancientculturebyscribesItisaboutwhohadtheauthoritytowriteScribescanbeseenaskeymediatorsofpoliticalandreligiousauthoritysincewritingwasrecognizedasakeyinstrumentforcontrollinginformationinsocietyScribeswereanexclusivegroupofhighlytrainedexpertsInasocietywhereliteracywasexceedinglyraretheirpowerwasconsiderable6BroadsheetballadsmapsPrintingpressesexpandedproductionandcirculationnotjustoftextsbutofimagesMapstheworldonpapersatiricalgraphicsFomentingnationalandglobalconsciousness16thcenturycomplaintsabouttoomuchtoreadandinformationoverloadBroadsheetsBalladsmid16thtomid17thcenturyBroadsheetsincreasedrangeofareasofinterestandnoveltieshowtomanualsgossipballadsanalogyyoutubehowtosBalladswereeasilytransportablemassproducedandoftencensoredforsubversionBroadsheetsandearlyprintdidntimmediatelydestroyoralculturesheetswereoftenreadaloudorsungbyliteratepeopleinthevillagetoothers
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