COMS 220 Study Guide - Final Guide: Mass Production, Emile Berliner, Thomas Edison

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He developed a new way to print using movable type, starting with his early experiments circa 1436. His first printed book (of german poems) appeared in 1450, his famous bible in 1455. He used print technologies to encourage two processes: vernacularization, bible translation into german, elevation of german to a legitimate scriptural" language, cultivation of new readerships (increasingly impersonal and geographically widespread) Propaganda: pamphlets in the service of the reformation movement could be produced cheaply, circulated rapidly, and were difficult to suppress. He considered that each image is a one-of-a-kind photographic image. He also developed in mercury fumes and stabilized with salt water. He promoted his invention as a medium of artistic expression and a powerful scientific tool. He is best known for his development of the calotype, an early photographic process that was an improvement over the daguerreotype. Bettered photography through the use of a photographic negative, meaning multiple prints could be made.

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