MANA 298 Study Guide - Panasonic, Parul Shah, University Of Mauritius
Document Summary
Section a: case study compulsory (30 marks) Parul shah, vice president for phillips electronics nv, a dutch consumer electronics giant, reclined somberly in her chair as she gazed through the window at the rainy, gloomy weather. The atmosphere of her company"s state of affairs was about as dismal. Her secretary had just left with the draft of the company"s year-end financial statements. Sales were at an all-time low, and debt was rising. Their once-promising cd-interactive product was history, not to be repeated. Phillips sold a mere 400,000 cd-is in the united. States in the past five years, compared to the 1 million-plus sony corp. game machines sold in the united states. It all began five years ago when phillips introduced the compact disk- interactive player, aka the imagination machine, because of its remarkable versatility. A newcomer in the home entertainment and information market, this product was a game player, teaching tool, and music system rolled into one.
