MANA 298 Study Guide - University Of Mauritius, Desk Accessory, Frozen Food
Document Summary
Section a is compulsory and carries 30 marks. Read the case study and answer the questions that follow: Established in the late 1995s, ppp specialises in the manufacture and supply of business and advertising gifts and employs a total of 30 people. The company"s proud boast is that it supplies promotional products from a few pence to the limit of your imagination". These products, which amongst other items include pens, key rings and desk accessories, are printed with the client"s name and designed as giveaways to customers. Having experienced a decade of sales and profit growth, ppp"s management was concerned to find that the sales performance in 2005 was static, and that in. This was despite an apparent general increase in demand within the industry as a whole. More worryingly, profits had by the end of 2006 virtually disappeared. At the same time average order size and level of repeat buying had both declined.
