MARK 201 Study Guide - Quiz Guide: Swot Analysis, Natural Environment, Voice Of The Customer
15 May 2017
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Bcg matrix: stars are high-growth, high-share businesses or products requiring heavy investment to finance rapid growth. Economic environment consists of factors that affect consumer purchasing power and spending patterns: industrial economies are richer markets, subsistence economies consume most of their own agriculture and industrial output. Natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities: trends, shortages of raw materials, increased pollution, increase government intervention, environmentally sustainable strategies. Understanding the marketplace and customer needs: needs, physical food, clothing, warmth, safety, social belonging and affection, individual knowledge and self-expression, wants. The form that human needs take as they are shaped by culture and individual personality. A person needs food but wants a sandwich from tim hortons: demands. Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
