Study Guides (248,409)
Canada (121,516)
Marketing (133)
MARK 302 (21)
All (4)

Chapter 9 MARK 302 Notes.docx

15 Pages
166 Views
Unlock Document

Department
Marketing
Course
MARK 302
Professor
All Professors
Semester
Fall

Description
CHAPTER 9PRIMARY DATA COLLECTION EXPERIMENTATION AND TEST MARKETSExperimentResearch approach in which one variable is manipulated also called the independent treatment or explanatory variable and the effect on another variable is observedHolding other variables constant to rule out 3rd variablesmay need to use deceptionParticipants Equivalence on Dependent VariablesoRandom assignment matching within Ss designsDemonstrating CausationCausual Research Research designed to determine whether a change in one variable likely caused an observed change in anotherMust showConcomitant Variation AB must vary together in some predictable fashion statistical relationshipAppropriate Time Order of Occurrence A occurs before BElimination of Other Possible Causal Factors Ruling out things such as effect of changes in the competition the economy etcOneWay Analysis of Variance Teacher NotesBetween Subjects DesignsSimple Designs Oneway ANOVAContrastsFactorial Designs Univariate ANOVAContrastsInteractionsMediationModerationWithin Subjects DesignsRepeated Measures
More Less

Related notes for MARK 302

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit