MARK 453 Study Guide - Midterm Guide: Communication Problems, Media Mix, Brand Equity
19 Oct 2017
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Give four (4) examples of how noise/clutter during the communication process can negatively impact the effectiveness of marketing communications. Dozens of commercials per half hour of television and radio programs. Websites packed with banner ads and pop-ups. Your new boss is a bit old school. He doesn"t really understand what integrated marketing communications are. Explain to him what imc are, how they differ from traditional marketing communications, and why marketing communications should be integrated. Imc is the coordination and integration of all marketing communication tools, avenues and sources within a company into a seamless program that maximizes the impact on costumers. Traditional marketing focusses on advertising a division of labor which resulted in the consumer receiving different messages from the same company with each saying something different. Imc is important because through imc every piece of communication received by the audience is consistent on a single message. It grabs attention, reaches consumer through different channels.
