PSYC 364 Midterm: Chapter 7 - LTM mechanisms
9 Mar 2017
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Encoding: how we get information into ltm (learning) Retrieval: how we get information our of ltm (remembering) Levels of processing theory: much of what we store is not rehearsed his way, we acquire information incidentally, during cognitive processing without intentional memorization, the nature of the cognitive process will affect encoding. Distinguished between different kinds of rehearsal: maintenance rehearsal: mere repetition of stimulus. Repeating a phone number poor memory: elaborative rehearsal: linking stimulus to something meaningful. Stimuli are coded in different forms; they have different representational codes. Central idea of lop: the deeper we process a stimulus, the stronger the memory. Experiment: participants are given three incidental learning tasks. Critique of lop theory (eysenck, 1978: semantic-conceptual processing = better retention of verbal information on a word recognition test, according to lop, semantic processing is advantegeous because it is deeper : Theory-neutral definition of elaborative rehearsal: linking to-be remembered stimulus to information already stored in ltm (making connections)
