COMM 1010 : COMM 1010 - Chapter 14 Vocabulary.docx

• School: Dalhousie University
• Department: Commerce
• Course: COMM 1010
• Professor: Mc Larney

Document Summary

Marketing: the process of determining customer needs and wants and then developing goods and services that meet or exceed these expectations. Green marketing: marketing efforts to produce, promote, and reclaim environmentally sensitive products. To survive and expand to serve more consumers. Customer relationship management (crm): the process of learning as much as possible about customers and doing everything you can to satisfy them or even exceed them. Marketing mix: the four ingredients that go into a marketing program: product, price, place, and promotion. Product: any physical good, service, or idea that satisfies a want or need. Test marketing: the process of testing products among potential users. Brand name: a word, device (design, shape, sound, or colour), or combination of these used to distinguish a seller"s goods or services from those of competitors. Price: the money or other consideration (including other goods and services) exchanged for the ownership or use of a good or service.