Acceptance: going along with a group because you think they’re right/ decision is appropriate –
if you’re uncertain with how you shoud feal, you may look at your behavior to judge your attitude.
Compliance: publicly conforming but privately disagreeing.
Why do we conform?
Informational influence example: if everbody looks over the the left of the room, you may look too inquiring
what everybody is looking at. It could be something you need to know about or something that will be
interesting. Providing information, it is more likely to lead to acceptance.
Normative influences: promoting group adhesion/acceptance by group. desire to belong or not to look
stupid, this type of influence of conformity can lead to complieance.
Norm formation: a norm for acceptable behavior – deviced an experiment to see the degree of conformity
alone vrs in groups.
a point of light will shift around if your im complete darkness, the light (if nothing is alluminating behind it)
it will make you think the light is moving but it’s not.
the light wasn’t moving, but he would sit with people in the dark and asked how much it was moving (but it
wasn’t but knew people would think it would) aka they would all be wrong
they did it alone then in a few days did it with others he didn’t mention for them to come to a conclusion
findings: they were all giving the same anwers on the last day together (with more people in the room with
why? They don’t want to be stupid – normative influence… and think maybe they’re wrong because
everybody else has a different answer – this displays informational influences.
Informational Influence: Conditions:
1. when a situation is ambiguous – a fire alarm goes off in class.. you look up. you see confusion and
inquiry at each other, from that we understand its not an emergency.
2. when situation is a crisis:
social contagion: transmission of emotions/behavior in a crowd – if we’re scared we don’t critically think,
3. if the croud is made up of experts – if you’re in an unusual situation, going to a philosophy meeting,
everybody asks questions at the end, she waits to see what everybody else would do before you make a
move to raise your hand.
Construal’s: how we interpret the world.
We don’t always go along with the group,
Participants filled out forms looking at degree the way they looked at the world blamed the police.
police killed innocent black person… did they blame the individual or the police? They were told based
upon what other people had thought of the situation 75% of people thought it was the police and only 25%
thought it was the perpetrator (bogus feedback). when asked who was to blame, most conformed and said
it was the police… later they said there computer crashed and needed them to re do it alone, they were less
harsh the second time.
Normative social influence:
Don’t want to stand out as being different.
Groups saw 8 minute videos, group 1 saw others getting ridiculed, group 2 saw somebody ridiculing
themselves and group 3 didn’t see anybody getting ridiculed.. they then did a task:
Rating how funny cartoons were – if they were primed with ridicule/ other getting picked on, did it have any
difference of how they would conform?
when people were previously primed with others being ridiculed they would be higher influenced/
conformed then any other group.
Solomon asch:** classic studies in conformity.
did experiments on normative influence: o
He wanted to give people an easy task, you expect people woldn’t comform if they were doing an easy
task that others were saying were wrong…
a bunch of people were told to lie… they all said that it was number 1… only one participant wasn’t aware
they were lieing, it was obviously not number 1 but he said it anyways.
o it was number 2 – the confederate the actual participant.
Social Impact Theory:
There are three factors that determine social pressure (there is a 4 one that was added in later) 1. the number of people perdieved by the target person – not just to conformity but even social
anxiety. The more sources there are the greater the social impact If your up infront of the crowd do you
think your nervousness will be effected by the crowd size? If our up infront of the crowd do you think your
nervousness will be effected by the crowd size?
2. who are the other people? Strength of the sources: if a bunch of people are engaging in the
behavior, you may want to evaluate the group if you disagree with them. Adults are more likely to confo