ECON-2006EG Study Guide - Quiz Guide: Profit Maximization, Oligopoly, Monopolistic Competition

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Strategic interdependence exists when the actions of one firm will have implications for its rivals. Monopolistic competition is a highly competitive market where firms may use product differentiation. Initially, the firm faces an average revenue line of ar1 and marginal revenue line mr of mr1. Under profit maximization, the firm will produce q1 units and sell at a prie of p1. With an average cost per unit ac1, the firm will make (p1-ac1)xq1 profit. These supernormal profits will attract entry into the market. As more firms enter the market, the firm will lose its market share and the demand curve fort he firm will move back towards the origin. Entry stops when each firm is breaking even. This is when the new demand line, ar2, just touches the average cost line at a tangent. The firm now makes q2 units at a price p2. Economic profits are now zero since p2-ac2=0, and therefore entry stops.

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