PSYC-2707EL Study Guide - Final Guide: Social Proof, Normative Social Influence, Cognitive Dissonance

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If o(cid:374)e (cid:271)eha(cid:448)es i(cid:374) a parti(cid:272)ular (cid:449)a(cid:455) (cid:271)ut (cid:272)a(cid:374)(cid:374)ot justif(cid:455) the (cid:272)o(cid:374)fli(cid:272)t of the (cid:271)eha(cid:448)iour (cid:449)ith o(cid:374)e"s. We value things we have expended a lot of effort to reduce the dissonance we experience: balance theory: heider (cid:894)(cid:1008)(cid:1010)"(cid:895), relatio(cid:374)ships (cid:271)et(cid:449)ee(cid:374) people a(cid:374)d o(cid:271)je(cid:272)ts (cid:373)a(cid:455) (cid:271)e positi(cid:448)e or (cid:374)egati(cid:448)e. As(cid:272)h"s e(cid:454)peri(cid:373)e(cid:374)t o(cid:374) (cid:272)o(cid:374)for(cid:373)it(cid:455) the(cid:455) thi(cid:374)k it"s (cid:449)ro(cid:374)g. conform to the group judgement. group often triggered feelings of inferiority or of being an outsider to the group. (cid:1011). Individuals were brought into a room with a bunch of actors. A (cid:862)tester(cid:863) asked the group (cid:449)hat li(cid:374)e (cid:449)as the sa(cid:373)e le(cid:374)gth as the sta(cid:374)dard li(cid:374)e. The individual is pressured to conform to the group, so they agree with the group even though. Coaction effect: the energizing of behaviour as a result of the presence of others. Audience effect: most of the effects observed in co-acting individuals also occur if one member. Individually, participants were asked if a light in a dark room was moving.

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