BUSN 201- Midterm Exam Guide - Comprehensive Notes for the exam ( 37 pages long!)
12 Oct 2017
School
Department
Course
Professor
Document Summary
Competitive advantage: enduring quality that competitors cannot replicate easily that has value: profit vs. profitability: the potential of surviving, short term profit vs. long term growth, social and environmental responsibility. The cheapest product (walmart) might have sat on a plane for 5 days, but the expensive product at the far(cid:373)er"s (cid:373)arket (cid:449)as just pulled out of the grou(cid:374)d: triple bottom line: people, profit, planet. You pay a little extra but in return the company helps the planet: sustainability: people planet profit, so(cid:373)ethi(cid:374)g that"s goi(cid:374)g to last, for current and future generations. Responsibility is to the stakeholders of interest anyone effected by or involved in an organization. If macewan closed down, the students would be affected, the teachers, the u of a, the businesses surrounding, people who live nearby: ethics; right versus wrong. Decision making in dilemmas: responsible management subjects (issues)
