MARK-403 Midterm: MARK 403 Midterm
20 Apr 2016
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Document Summary
Domestic decisions predicted on the actions of firms, individuals, and groups from other nations. The interactions affect the socio-economic environment and the core values of individuals and groups within a society. International marketing- the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large in more than one country. Domestic environment (political/legal forces, competitive structure, economic climate) Foreign environment (economic/political/legal/competitive/cultural forces, level of technology, structure of distribution, geography/infrastructure) Ones unconscious reference to ones own cultural values, experiences, and knowledge as a basis for decisions. Fueled by ethnocentrism (ones feeling that his/her culture knows how to best do things ex. Both the src and ethnocentrism impede the ability to assess a foreign market in its true light. Reactions based on meanings, values, symbols, and behavior relevant to our own culture are different from those of foreign cultures.
