MARK-301 Study Guide - Midterm Guide: Customer Experience, Customer Relationship Management, North American Industry Classification System
26 Oct 2016
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Eras: production: produce as much as possible, sales: hire salesperson to sell, marketing concept: marketing ideas before the product designing, market orientation: continuous monitoring. Crm: long term relationship with customers. (ecrm= interactive marketing). Clv: profit generated for the co, over the customers" lifetime. (social crm: customer experience management: customer satisfaction and loyalty, social media marketing era: social media tools to initiate dialogue with co. "s. Cs: customers" expectation of product and how it actually performs. Lo1define marketing and identify the requirements for successful marketing to occur. Marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. For marketing to occur, it is necessary to have (a) two or more parties with unmet needs, (b) a desire and ability to satisfy them, (c) communication between the parties, and (d) something to exchange. Lo3explain how marketing discovers and satisfies consumer needs and wants.
