RELG 456 Study Guide - Winter 2018, Comprehensive Midterm Notes - Old Testament, Food Sovereignty, Erectile Dysfunction

• School: McGill University
• Department: Religious Studies
• Course: RELG 456
• Professor: Jim Kanaris

Document Summary

Automatic sending free ticket vouchers following accumulation of rapid rewards, with access to virtually all flight seats: complimentary cocktail coupons, toll-free reservations phone numbers, and credit with. Not allowing customers with restricted tickets to fly without making the differential payment: deeply discounted restricted fares for leisure travel, with special fares for seniors, infants and toddlers, older children, military personnel, and groups of ten or more. It flies only a singular class of aircraft, which means lower training costs for flight crew and ground staff. Satisfies southwest"s most frequent flyers, leading to greater customer loyalty, and possibility of future revenues. Risks alienating an entire loyal customer base which values southwest"s egalitarian corporate culture. Potential damage to southwest"s brand image value proposition, that has given it differentiating competitive advantage against competitors, and took several years to develop, as well as damage to the egalitarian corporate culture that emphasizes sharing and teamwork.