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Study Guides for Marketing at McGill University


MCGILLMRKT 483Professor AFall

MRKT 483 Study Guide - Fall 2019, Comprehensive Final Exam Notes - International, Time, Canada

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Industrial revolution 4. 0 taking hold (robotics, automation and ai) Developing global marketing concept: ethnocentric orientation, polycentric orienta
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MCGILLMRKT 351Bonnie FWinter

MRKT 351 Study Guide - Winter 2019, Comprehensive Final Exam Notes - Social Marketing, Trust Law, Psychographic

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MCGILLMRKT 452AsheshSpring

MRKT 452- Final Exam Guide - Comprehensive Notes for the exam ( 46 pages long!)

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MCGILLMRKT 452Ashesh MukherjeeWinter

MRKT 452- Final Exam Guide - Comprehensive Notes for the exam ( 27 pages long!)

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Choice heuristics: rules, buy product i bought last time, on sale *used in grocery store (if x then buy. Vivid (easy recalled) information is more impo
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MCGILLMRKT 451Saurabh Mishra Spring

MRKT 451- Final Exam Guide - Comprehensive Notes for the exam ( 45 pages long!)

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MCGILLMRKT 452Ashesh MukherjeeSpring

MRKT 452- Final Exam Guide - Comprehensive Notes for the exam ( 130 pages long!)

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MCGILLMRKT 351Bonnie FWinter

MRKT 351 Study Guide - Midterm Guide: Social Marketing, Market Segmentation, Health Promotion

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The foundation for social marketing was laid in the early 1950"s when wiebe asked why can you sell brotherhood and rational thinking like you sell soap
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MCGILLMRKT 351Bonnie FWinter

MRKT 351 Study Guide - Midterm Guide: Reference Group, Norm (Social), Subculture

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Word of mouth influence and buzz marketing (opinion leaders are people within a reference group who exert social influence on others) They are also cal
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MCGILLMRKT 451Natalie RoseWinter

MRKT 451 Midterm: Market Research Note

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Market ing research links consumer t o market er by providing informat ion t hat can be used in making market ing decisions: use of market research, id
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MCGILLMRKT 455George DracopoulosFall

MRKT 455 Study Guide - Fall 2018, Comprehensive Midterm Notes - Visual Learning, Vacuum Cleaner, Unique Selling Proposition

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What is selling: personal selling, personal communication, persuasive, need fulfillment, goods, services & ideas. How do we get people to act: persuasi
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MCGILLMRKT 452Ashesh MukherjeeSpring

MRKT 452 Study Guide - Midterm Guide: Nova, Brand Equity, Customer Satisfaction

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What is consumer behavior: study of decisions (products, services, ideas, study of satisfaction, study of branding. Consumer decisions are important to
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MCGILLMRKT 451Saurabh Mishra Spring

MRKT 451 Study Guide - Midterm Guide: Simple Random Sample, Standard Deviation, Confidence Interval

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