MGCR 352 Study Guide - Final Guide: Tsukiji Fish Market, Private Label, Crisis Management

• School: McGill University
• Department: Management Core
• Course: MGCR 352
• Professor: Martin Chun Qiu

Document Summary

Marketing is the process of planning and executing the conception, pricing, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Or getting the right goods and services to the right people at the right place at the right time at the right price with the right communication and promotion. The purpose of marketing is to: attract new customers by promising and delivering value, building long-term relationships with customers by delivering continued customer satisfaction, creating, building, and managing these relationships profitably over time. Marketing has moved from the production era, to the sales era, to the marketing concept era, to the market orientation era, into the current customer experience management era. Product concept: if we build the best, customers will come. Sales concept: if the price is right, customers will come. Marketing concept: focus on and satisfy customer wants and needs. Social marketing concept: focus on customer satisfaction and long-term social wellbeing.