MGCR 293 Study Guide - Midterm Guide: Profit (Economics), Standard Cost Accounting, Economic Equilibrium
Document Summary
Microeconomics: decision making undertaken by individuals/households and by firms. Macroeconomics: behavior of the economy as a whole. Positive economics: purely descriptive statements or scientific predictions. Managerial economics: application of economic theory and tools of analysis of decisions-making science to analyze how a business, a not-for-profit or governmental entity can utilize its limited resources. Theory of the firm: indicates how a firm behaves and what its goals are. Used to assume that the main objective of a company is to maximize its profits . Now, assumes main objective to be to maximize its wealth . Managerial objective: make choices that increase the value of the firm (present value of future profits) Influence relevant i by managing finances and risk. Exploiting market inefficiencies (barriers to entry, pricing strategies, diversifying) Principal-agent problem: interests of a firm"s owners and those of its managers may differ. Owners want managers to maximize value of firm.