Exam Content & Terms.doc
Course CodePSYC 100
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PSYCH EXAM REVIEW
PAY ATTENTION TO:
1. All that is in bold and italics (mostly italics!)
2. Statistics and words like “more likely,” “less than,” etc.
3. Biology of PERSONALITY / MENTAL DISORDERS, NEURON, SENSES, GENOME/REPRODUCTION, MEMORY
(damage to what brain structures cause what forms of amnesia),
•Human genome project
•Cultural norms: purpose / how are formed
•Wilhelm Wundt: view on measuring psych effects, why revolutionary
•Parental punishment: what makes effective / ineffective? What are the different forms?
•Different methods of social persuasion: low-balling AND foot-in-the-door theory
•Skinner: contributions to behaviour and his career before psych (at beginning of chapter)
•David Premack: Premack principle: more valued activity reinforces the performance of less valued activity
•Reinforcement and Punishment: positive and negative forms of both
•Types of intelligence: crystallized, inter / intra...
•Algorithms, Syllogisms, Heuristics: differences and similarities (p.346)
•Framing and Prospect theory
•Mere exposure effect: when applicable (advertising) who was the founder?
•Actor Observer discrepancy
•Explicit / Implicit attitude: how to measure
•Solomon Ash: contributions to conformity
•Zajonc: contributions to social facilitation
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