CMST 1A03 Study Guide - Final Guide: Cochlear Implant, Virtual Community, Andrew Keen

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1AO3 Final Exam
4 Themes of the Course
1. Mediated culture: Not a direct experience
I.e., Seen photographs of pyramids, has a perception of what they may
look like. Embedded into a screen culture
2. Creativity: Not just for artists- As an incubatory, important in business,
medical science Huge need of how things MIGHT work
3. Design is communication- visual culture, which has signs and images
everything we have is part of visual culture and is trying to communicate
with you. Requires interpretation
4. Participatory/remix culture- fan culture and engaging. Creating our own
imagery, extends movies, characters, television shows etc.
Digital Society
Multimedia: combination of diverse media using more than one medium of
expression or communication
Auto-Amputation: sense that has been extended through technology and reduces
the over stimulation to reach equilibrium (McLuhan’s “The Gadget Lover”)
Mediated Technology:
Surveillance: The monitoring of the behavior and activities of a group of people,
usually for the purpose of influencing, managing, directing or protecting
Surveillance technologies: credit cars, tracking devises, drug testing,
airport scanners
Related articles: Marche: Is Facebook Making us Lonely, Rosen: Who
do They Think you are?
Mixed Reality: blending of our information systems (ubiquitous/pervasive
computing) use phone to lock garage, buy movie tickets while in line
Augmented Reality: Google Glass, view digital content through a device to enhance
the background, which is reality
Augmented Virtual Reality: real physical data is brought into a virtual world. Ex
motion capture, oculus rift
Virtual Reality: Visual cocoon where everything is virtual (tron)
David Harris Smith Lecture: Hitchbot and Aland Sondheim piece (dancers and
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Bio Art: The crossover between biological science and art, where one is
manipulation matter (scientifically): genes, cells or animals
Bio-art: The ethics behind the aesthetics by Frances Stracey
Cyborg: cybernation organism- both organic and mechanical parts i.e., pacemakers,
exoskeletons, cochlear implants (hearing)
Murch’s Three Legs of Success: Luck, Talent, Hard work;
Murch & Gladwell’s four corners of success: Luck, Talent, Hard word and
Divergent Thinking: A thought process or method used to generate creative ideas
by exploring many possible solutions- from the whiteboard video by Sir Ken
Divergent thinking tools: brainstorming, free-writing, mind mapping
Seven Design Components:
1. Unity
Visual unity & Conceptual Unity
Proximity: elements that are physically close together are seen as
Similarity: elements that share size, color, shape, texture and position
are seen as alike
Repetition: elements that are repeated create unity, and also rhythm
2. Gestalt
German word for form and shape
Describes how the brain interprets shape, form, and light at the
perceptual level
“The whole is different than the sum of its parts”
3. Space
Consider white space
4. Dominance
Closely related to contrast
5. Hierarchy:
Elements have varied visual significance
6. Balance
Symmetrical and asymmetrical and overall/mosaic
7. Color
Organization, emphasis, direction
Visual Verbal Synergy: Meaning created through word and image together
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Verbal Pun: Changing a word to make a joke out of it and give it another meaning
i.e., chanel vs. channel
Font: character set of a single size and style of a typeface
Font Family: Character set of all sizes
Typeface: a set of characters that share a common design feature e.g., arial and arial
Serif: characters with decorative flourishes
Sans Serif: characters without decorative flourishes
Anatomy of Type:
Legibility: determined by the controlling attributes and qualities of typography to
make it more readable
Readability: whether the reader can understand and comprehend the meaning of
the text and design
Factors that can make a typeface more legible
Typeface (the formal attributes)
Type size
Color (typographic color)
Horizontal space
Vertical space
Kinetic Typography: mixing motion and text to express ideas using video
Helvetica Type Face and where it originated
Formats (Square, vertical, horizontal): proportional dimensions of the space
where form acts
Size of format space changes perceived presence from the form i.e.
small form in a large format = restrained, and large form in small
format = confrontational
Shape is also important i.e. square= neutral, vertical = confrontational,
horizontal = passive
Evaluating Composition
Resolved: all parts considered, a visual logic, all elements alone and relative to each
Refined: made to be more like itself- it communicates on specific kind of property
Clarity: Composition and forms within it are understandable- decisive
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