CMST 1A03 Study Guide - Final Guide: Gary Hustwit, Internet Addiction Disorder, Bluetooth

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MULTIMEDIA EXAM REVIEW
4 themes of course -
1. Mediated culture (not a direct experience),
2. Creativity(images in science),
3. Design is Communication (understanding how we comprehend images and
how we make them),
4. Participatory/remix culture (still image composition)
Digital society- In a digital society multimedia content is accessed, shared,
utilized and created by millions of individuals.
Multimedia - a combination of diverse media, especially electronic media, mostly
expressive or objective
Exercise #1 observation/mediated through technology goals of project
Mediated technology - the use of technology to communicate with others,
replaces face-to-face communication, typically involving fewer senses and
mediation of content
Auto-Amputation - Sense that has been extended through technology +
reduces the over stimulation to reach equilibrium. (McLuhan’s “The Gadget
Lover”)
Surveillance - Monitoring of the behaviour and activities of people or groups
usually for the purpose of influencing, managing, directing or `protecting`.
Mixed Reality- communicating with things in our environment i.e. ordering off an
app, buying
movie tickets off your phone,wireless bluetooth ,
Augmented Reality- i.e. google glasses- when you view through a device and
brings you digital content around the world around you,
Augmented Virtual Reality- physical inputs triggered- real life data in virtual
space - not fully embedded in a virtual space ,
Virtual Reality- a completely virtual space - completely embedded (Becoming
Dragon is an example of this)
David Harris Smith lecture (Hitchbot and Alan Sondheim piece (dancers
and sensors)) - Lecture focuses on how artists are now using technology as a
medium. There are different art worlds and through new mediums, there are new
exhibition possibilities and new ways of organizing art galleries. Art, science and
technology are collaborating (SAT-TEL-COMP). Language modelling and coding
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allowed hitchbot to communicate with those who would pick him up. Mixed
realities are a continuum of media and being.
Bio art - combination of art and biological sciences, with living matter, such as
genes, cells, or animals has become a form of media
Cyborg - cybernetic organisms. Refers to a type of being that has both organic
and mechanical functions
Success paradigms -
what assumptions about success do you have to reframe?
Do you think that university will get you a job?
University doesn’t train you for a job,
Murch’s three legs of success - Luck, Talent, Hard Work;
Four corner’s of success (Murch + Gladwell “The Tipping Point”) -
In order from most important to least important: Talent, Hard Work, Luck,
Connections; its is less about who you know rather what you bring to the task at
hand
Exercise #2 Technology Crafts
Divergent thinking - Expand our brains. Looking for new opportunities and ways
to do things. Forces you to see different aspects and consider new approaches -
a way of using your brain - the more abstract and absurd ideas might provide
more possibilities for a solution - the creative process is not simply about
divergent thinking - divergent thinking is well-suited to generating and gathering
ideas - but you need to be able to analyze and evaluate these ideas - many ideas
generated through divergent thinking might not be practical, suitable, or
achievable in any way
Divergent thinking tools (brainstorming, free-writing, mind mapping) -
brainstorming involved generating a series of random associations - free writing -
is a process of writing about a subject in a stream-of-consciousness way - mind
mapping - is similar to brainstorming; it involves dividing ideas into sets of
relations in regard to the subject
Design aesthetics & ideas
Denotation and connotation - Denotation is referring to the literal and
descriptive aspect of a picture for example. Connotation is referring to the
suggested or implied meaning of the picture.
Relationship between form and content - Form refers to the structure, design,
or arrangement of a work of art or writing as opposed to its content. Content
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refers to the meaning or message contained in a creative work distinct from its
appearance form or style.
20 Rules of design
1.have a concept (without a message the design is a beautiful but empty shell)
2.communicate don’t decorate (form carries meaning not matter how simple or
abstract will communicate message you don’t intent)
3.speak with one visual voice (make sure all of the elements communicate one
thing)
4.use two typeface family maximum (everytime you change the font, you change
the information that it’s given)
5.use the one two punch (talk about visual hierarchy and less is more)
6.pick colors on purpose
7.if you can do it with less, do it (less is more. make it meaningful)
8.negative space is magical (area that is around the background allow you to
see forms-don’t need to fill everything up)
9.treat type as a image (don’t just throw text but integrate it and make unity)
10.type as only type as when it’s friendly (make sure to make the text readable)
11.be universal (consider the audience, it is not all about you, being specific is for
artist and being universal is for a designer)
12.squish and separate (put objects of the same weight, put some forms closer
and some forms further away)
13.distribute light like a firecracker (modulate the light and dark)
14.do it on purpose (be decisive and purposeful)
15.measure with your eyes (design is visual and something can be technically
lined up but actually not)
16.create images, don’t scavenge (make sure your image is original, unique and
your own)
17.ignore fashion (timeless is the best way to communicate the design)
18.move it, static is dull (create depth and illusion, think about overlay)
19.look to history, don’t repeat it (don’t look at it and copy it, mimic
20.symmetry is the ultimate evil (not dynamic, it makes things boring)
Seven Design Components (unity, gestalt, space, dominance, hierarchy,
balance, color plus subheadings such as the four types of unity or three
gestalt principles)
Unity:
Visual Unity
Conceptual Unity
A. Proximity: elements that are physically close together are seen as related
B. Similarity: elements that share size, colour, shape and texture
Gestalt:
Figure/Ground - MC Esher paintings
Closure (also called completion)
Continuation - when a design implies movement right off the page
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