CMST 1A03 Study Guide - Final Guide: Conceptual Metaphor, Embodied Cognition, Language Of Thought Hypothesis

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Member of the institute of cognitive science at berkeley. Metaphor is a cognitive tool used by humans for thinking and perceiving. The metaphors you read in poetry, fiction, etc. is only one small implementation of the psychological faculty of metaphors. Just like you have a faculty of language (pinker), the process mentalese taste sight smell lakoff claims you have a faculty of metaphors in your mind; engine constantly processing metaphors you encounter in the world. Metaphors pervade our talk about our lives/bodies/space. We used to use a machine metaphor to talk about the body, now we use an information-system metaphor. The embodied mind was the basis for his cognitive science. The embodied mind defined: the conceptual structure and mechanisms of reason are shaped from the sensory-motor system of the brain and the body. Matched really well onto merging cybernetic theory of nature in the 60s/70s . Metaphor of network replaced metaphor of the physical machine.

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