CMST 2PR3 Study Guide - Final Guide: Fake News, Paper Bag, Sean Combs

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Org train people on how to deal with the media, how to put message through media. Spin free - the man with no answers during the interview. Today in the age of spin, it"s hard for people to not say anything at all. Learn the art of replying - without answering it"s called spin - its to growth industry. Interview is a battlegrown - people being interviewed pay big bucks to learn how to do it right. Journalists take classes on how to counter the spin. You can never win against spin, person who is doing it right can always dodge. Paul sees this as winners and losers, the real loser is the audience. First thing you need to do when a reporter asks you a question outside of your 3 message points is to reply with a short answer. You should acknowledge a specific question was asked (often using a keyword from the question into the answer)