CMST 2PR3 Study Guide - Final Guide: Edward Bernays, Crisis Communication, Investor Relations

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Cmst 2pr3 chapter 1 and 2: 2-way asymmetrical model. Organization uses research/feedback in an effort to persuade publics to change attitudes or behaviours. Organization is not willing to change itself. E. g. cigarettes as "torches of freedom" for women or bernays getting americans to consume more bacon for breakfast, he used research to better understand pulics: advocacy. Public promotion of a cause, idea or policy: arthur page, arthur page"s. System of decision-making that focuses on the moral principles of duty and rules: desired. Management: distributed public relations intentional practice of sharing public relations responsibilities among a broad cross section of an organization"s members or employees, particularly in an online context, dominant coalition, edward l. Bernays group of people with the greatest influence in determining how an organization operates and pursues its mission. Taught first public relations course in 1923. Gave field underpinnings in psychology, sociology, and social psychology: ethics moral principles that govern a person"s or group"s behavior, flaming.